Excel Networking Strengthens French Team with New Appointment

Published on: 04/06/25
By Rebecca Bishop

Excel Networking Solutions is delighted to announce the appointment of François Lassiette as Business Development Manager, effective June 2025.

Based in Saint-Brieuc, Brittany, François brings more than 10 years of experience in the datacom industry, with a strong background in both distribution and installation sales. He joins Excel Networking from Sonepar France, where he was instrumental in promoting innovative infrastructure solutions including Excel, gaining deep insight into the market and customer landscape.

In his new role, François will be responsible for accelerating Excel’s growth across France, working closely with distribution partners, consultants, installers, and end users to develop new business opportunities, alongside the wider French team.

His appointment underlines Excel’s continued investment in the French market and commitment to expanding its presence across Europe.

Aurelie Pernin, Regional Sales Manager for France, commented, “We’re thrilled to welcome François to the French team”.

She continued, “His industry knowledge, enthusiasm and strong relationships with key players in the market will be a real asset to our team. He joins us at a pivotal time as we look to increase brand awareness, build demand, and win more projects across the region.”

Nadeen Bilgin, International Sales Director, added: “François’s arrival is an important step in our European growth strategy. His experience and drive will help us better support our existing partners while unlocking new opportunities in a highly competitive market. I’m confident he’ll play a vital role in accelerating our business development plans in France and beyond.”

François will begin his journey with Excel at the company’s Birmingham headquarters, where he’ll undergo a full induction with the international team before returning to France to begin field activities.